Improving email deliverability is crucial for businesses and individuals who rely on email as a primary means of communication and marketing. If your emails aren’t reaching the inbox, it can lead to missed opportunities and a decrease in productivity. Here are some tips to help improve the deliverability of your emails.
Reputable Email Service Provider Is a Must
One of the most important things you can do to improve your email deliverability is to use a reputable email service provider (ESP). These companies have established relationships with email providers and know how to ensure that your emails are delivered to the inbox. Some popular ESPs include Mailchimp, Constant Contact, and AWeber.
Verify Your Domain Before Massive Outreach
Another way to improve your deliverability is to verify your domain. This helps to demonstrate to email providers that you are a legitimate sender and not a spammer. Most ESPs provide instructions on how to verify your domain, which typically involves adding a DNS record to your domain’s DNS configuration.
Use Double Opt-in for Subscriptions
Double opt-in is a process where a subscriber must confirm their email address before they are added to your email list. This helps to ensure that you are only sending emails to people who have actively expressed interest in receiving them. Double opt-in can also help to improve your deliverability because it reduces the number of invalid or inactive email addresses on your list.
Keep an Eye on Your Sending Reputation
Your sending reputation is a measure of the quality of your emails as perceived by email providers. A high sending reputation can improve your deliverability, while a low sending reputation can lead to your emails being flagged as spam or rejected. There are several factors that can impact your sending reputation, including the number of bounced or rejected emails, the number of spam complaints, and the volume of emails you are sending. It’s important to monitor your sending reputation and take steps to improve it if necessary.
Use a Consistent “From” Name and Address
Using a consistent “from” name and address can help to improve your deliverability because it makes it easier for recipients to recognize and trust your emails. It’s also a good idea to use a professional email address (e.g. [your name]@[your domain].com) rather than a personal email address (e.g. [your name]@gmail.com).
Make Sure The Subject Line is Clear and Descriptive
A clear and descriptive subject line can help to improve your deliverability because it makes it easier for recipients to understand the content of your email. It’s also a good idea to avoid using spam trigger words and phrases such as “free,” “win,” and “click here.”
Segment Your Email List
Segmenting your email list means dividing it into smaller groups based on shared characteristics or interests. This can help to improve your deliverability because it allows you to send more targeted and relevant emails to each group. For example, you might create separate lists for customers and leads, or for people who have expressed interest in different products or services.
Use a Responsive Email Design
A responsive email design means that your emails will automatically adjust to fit the screen size of the device they are being viewed on. This is important because more and more people are accessing their emails on their smartphones and tablets. A responsive design can help to improve your deliverability because it makes it easier for recipients to read and interact with your emails on any device.