When you craft a message for the first time, you’re doing cold email prospecting. That’s the best and only way to reach out to potential customers who may be unfamiliar with your business.
Writing the first message can be nerve-wracking, especially if you don’t have a big sales team behind you. With these tips, you can maximize the chances of your cold email being well-received.
Research Your Leads Before Cold Prospecting
Before writing or sending anything, gather information about your lead, including their name, job title, company, and industry. It may feel like digging, but considering you don’t need anything other than their professional contact and information, a genuinely good prospect will already have all that information available on LinkedIn, for example.
Why does this matter? You’ll show them you know who they are and that you’re writing to them specifically; you want to work with them and them only. Addressing them with sufficient information may lead to higher success rates.
Be Genuine In Your Email Approach and Offer Sales Value
Approach your prospect sincerely, showcasing genuine interest in their challenges and how your product or service can help address them. Show them they’re the reason your business/products/services exist, and let them know – we are here because of you.
Additionally, ensure that your message provides value by sharing relevant insights, offering a helpful resource, or presenting a solution to a potential problem. Fairly, this is a sales pitch, but they’ll know it is. You’re not masking your purpose but introducing it in a way that benefits everyone.