Before you start crafting your messages and begin your LinkedIn outreach as a company, keep in mind that you should be professional, personalized, and respectful of the time of others. Using this professional network, you may develop your reputation, expand your network, and position your business as an authority in its field. With the proper LinkedIn marketing plan, all of this is possible. But there are a few important examples of approaching via LinkedIn you should consider.
Research the Companies You Want to Approach
Before reaching out, take the time to research the company you want to connect with. Look at their LinkedIn page, their website, and any other relevant information to understand their business needs, challenges, and interests. And when you want to offer your services and products, ensure you understand their goals so you can communicate with ease.
Write a Personalized Message and Introduce Your Business
Instead of sending a generic message, take the time to craft a personalized one, which will show you have taken your time to understand the company’s interests and needs. Also, ensure you explain why you are reaching out and how your business can provide value to them.
In your message, introduce your business and provide a brief overview of your products or services. This will help the company understand what you do and how you can help them achieve their goals.
Be Specific and Respectful of Their Time
One of the most important examples of a good approach is a message that is straightforward and specific, where you also show respect for their time. You can do so by ensuring you’re specific about why you are reaching out and what you hope to achieve from the connection. This could be done by scheduling a call to discuss a potential business opportunity or sharing a relevant case study or whitepaper.
Respecting the company’s time is relevant, so keep the message brief and to the point. Avoid being pushy or demanding and give them time to respond, but also remember to follow up with a friendly message to see if they received your initial message.